Many of our clients ask us, “How can we make our brand stick in the minds of our customers?” Our answer? Activations! These are exciting consumer-facing events that may include numerous elements based on the client’s brief, such as product launches and product samplings, giveaways and installations, and can be backed by a social media campaign and live broadcasting. We’ve hosted activations as a road race set up, at national sports events, bars and restaurants, as well as shopping outlets across the continent. We’ve interacted with hundreds of thousands of consumers in this way.
Activations are engaging ways that tell your company's story in imaginative ways and make your product or service memorable. We'll handle the event hosts, promoters, actors, design and set, costumes and props, and can produce the video elements too.
Absa Mzansi Market
This internal activation held for Absa Barclays staff aimed to encourage product knowledge and take-up within the business. The thinking was that if Absa staff, in various client-facing roles, are using the company’s products they will be that much more adept at selling them to clients. This branded activation was run across five sites over two days and presented to over 10 000 Absa employees. It resulted in a sizeable amount of sign ups to Absa products with an ROI in the millions of rands.
Each employee received an invitation to this farmers market-themed activation with food stalls, spin and wins, photo booths, raffles as well as a game show element with giveaways. The MC and performers gave the activation a carnivalesque atmosphere. And 92% of participants said they enjoyed the activation.
Flora "It takes a village"
At Mann Made, we’re ready to take on any challenge. With the help of architects, engineers and our set designers, we created a three-metre-high digital manifesto wall in line with Absa’s look and feel. It was placed at the Sandton Convention Centre during an internal Absa conference.
This interactive activation also allowed their employees to get involved on the spot by inputting their suggestions of what the company’s manifesto should be all about. These appeared in real time on the digital wall and created the space for open and honest discussion.
This 10-week Domestos activation took our team around the country from Johannesburg to Durban to undertake 20 activations. The activation drive encouraged consumers to buy Domestos products to qualify for the draw to win a kitchen makeover and giveaways. Our team built a moveable gig rig in the likeness of a kitchen and toilet. We organised everything from the competition dynamics and programme to the prizes, entertainment as well as the promotion of the activation.